GroupM FOCAL is Thailand’s largest annual digital conference to provide an overview of digital landscape and behaviours in Thailand; from macroeconomic data to market insights, from trends to the latest technologies. A must for marketers to explore and keep focus for 2018.

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Why attend GroupM FOCAL 2018 ?

Inside View

Inside view of digital marketing, media, content, shopping, consumer and data from GroupM and Agency executives as well as industry visionaries.

Tailored Content

Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industy.

Connect

Networking and connecting with 500+ marketing and media influencers and brands.

2018 SPEAKERS

Nadda Buranasiri

CEO - AirAsiaX Thailand

Somchai Ketchaikosol

Marketing Director, Beverages - PepsiCo Services Asia Limited

Supatnuj Sorndamrih

Director of Social Marketing Department - ThaiHealth Promotion Foundation

Jirat Bawornwatana

Chief Executive and Executive Producer - BNK48 office

Chaichan Baimongkol

ก้าวคนละก้าว

Yutana Jitcharoongphorn

VP Online Business - Tesco Lotus

Thanapong Na Ranong

Managing Director - Beacon Venture Capital Co., Ltd.

Benjarong Suwankiri

Head of Strategy and Transformation - TMB

Sutirapan Sakkawatra

EVP Head of Marketing - SCB

Kawin Tangudtaisak

Content Business Director - LINE Thailand

Supawadee Hennick Kure

Country Manager, Thailand - POKKT

Choak Visavayodhin

Assistant Managing Director - Bundit Center

Auke Boersma

Head of GroupM Supply - GroupM APAC

Matt Ware

Head of Programmatic, MediaCom APAC

Athirach Hutasingh

Director, [m]PLATFORM and Technology - Wavemaker Thailand

Sebastien Caudron

President APAC - MContent

Damien Crittenden

VP, Client Strategy - Xaxis APAC

Thitirat Tantirittisak

General Manager - Creative Services

Nirawan Vilaiswan

Head of Client Development - [m]PLATFORM Thailand

Jitirath Supornjirapat

Head of FAST - Mindshare Thailand

John Pradithavanij

Managing Director - Xaxis Thailand

Lalit Kanavivatchai

Head of Strategy - Mindshare Thailand

Katika Saiseni

Managing Partner - Wavemaker Thailand

Worawin Soncharoen

Strategy Director - MediaCom Thailand

Pan Jroongtanapibarn

Associate Director, Marketing & Development - GroupM Thailand

Neil Mavichak

Head of Marketing & Development - GroupM Thailand

Siwat Chawareewong

CEO - GroupM (Thailand)

Niklas Stalberg

CEO - GroupM (Thailand)

AGENDA

Tuesday, April 3, 2018

0830 Registration
0930 - 0940 Opening and Welcoming Speech
Review of FOCAL 2017 and Introducing 2018 FOCAL points
by Niklas Stalberg and Siwat Chawareewong, CEO - GroupM Thailand
[ this session will be in Thai and English - translation service kit available upon request ]
0940 - 1000 POINT ONE
UNLOCKING 2018 DIGITAL EXPENDITURE

Thailand Digital Industry Outlook
by Siwat Chawareewong, CEO - GroupM Thailand
[ this session will be in Thai - translation service kit available upon request ]
1000 - 1040 POINT TWO
THE 'NOW' GENERATION AND THE FUTURE OF PLANNING
Consumer today are more assertive in getting what they desire in an instant and become 'now' focus because of the rapid change in media and technology environment. This section reveals such new behaviour and how marketers can comprehend and connect with the 'now' consumer

Meet the Generation of "NOW" - a research by GroupM Thailand
By Neil Mavichak, Head of Marketing & Development - GroupM Thailand
[ this session will be in Thai - translation service kit available upon request ]

Brand Safety & The Trusted Marketplace
by Auke Boersma, Head of GroupM Supply - GroupM APAC
[ this session will be in English - translation service kit available upon request ]
1040 - 1055 POINT THREE
DISRUPTIONS AND THE FUTURE OF MARKETING & BUSINESS
Internet has shaken the experiences of consumers into the new digital platform. The big question is how can marketer proactively prepare to this change of customer experiences

Past, Present and the Future of Media
by Kawin Tangudthaisak, Content Business Director - LINE Thailand
[ this session will be in English - translation service kit available upon request ]
1055 - 1110 MORNING COFFEE BREAK
Sponsored by LINE
1110 - 1140 POINT THREE [Cont'd]

Panel discussion with leading organisation and platform owners
Moderator - Worawin Soncharoen, Strategy Director - MediaCom Thailand
Panelists
Thanapong Na Ranong - Beacon Venture Capital
Nadda Buranasiri - AirAsia X
1140 - 1240 POINT FOUR
THE DATA FOR AUDIENCE
Audience insights is beyond basic information and knowledge for marketer, it contributes to the understanding of our potential customers and trigger us to explore deeper and thus widen the opportunity for greater business performance. This session principles the future of communication planning, a revolution from traditional norms, engaging demographic of audiences to the arts and science of data and information

How Brand Can Use Its Treasures, Audience Data to Predict Future
by Nirawan Vilaiswan, Head of Client Development - [m]PLATFORM Thailand
[ this session will be in Thai - translation service kit available upon request ]

Trends and Data on Mobile Game - Understanding the Mobile Gamer in Thailand
by Supawadee Hennick Kure, Country Manager, Thailand - POKKT
[ this session will be in English - translation service kit available upon request ]

Morning Summary
Panelists
Somchai Ketchaikosol - PepsiCo Services Asia Limited
Benjarong Suwankiri - TMB
1240 - 1340 NETWORKING LUNCH
Sponsored by Tencent
1340 - 1445 POINT FIVE
eCOMMERCE EXPERIENCE - CONNECTING WITH YOUR "CORE" TARGET
The infrastructure of the new era of eCommerce and the development of logistics possibilities have given the customers more accessible alternatives to shortcut their shopping journey and experience. This section demonstrates how can brands adapt themselves to connect with their "core" target

eSpending Unveiled - research by GroupM Thailand
by Pan Jroongtanapibarn, Associate Director, Marketing & Development - GroupM Thailand
[ this session will be in Thai - translation service kit available upon request ]

Understanding Thailand eCommerce Platforms and the 5 Truths We Neglected
by Jitirath Supornjirapat, Head of FAST - Mindshare Thailand
[ this session will be in Thai - translation service kit available upon request ]

Panel discussion on leveraging eCommerce experience
Moderator -Katika Saiseni, Managing Partner - Wavemaker Thailand
Panelists
Yutana Jicharoongphorn - Tesco Lotus
John Pradithavanich - Xaxis Thailand
[ this session will be in Thai - translation service kit available upon request ]
1445 - 1515 POINT SIX
DYNAMIC CREATIVE (DCO) - DATA DRIVEN ADVERTISING
How can Dynamic Creative capture the various interests of consumers

Into the Edge of Creative Performance
by Thitirat Tantirittisak, General Manager - Creative Services
[ this session will be in Thai - translation service kit available upon request ]

Programmatically Intelligent
by Damien Crittenden, VP Client Strategy - Xaxis APAC
[ this session will be in English - translation service kit available upon request ]
1515 - 1530 AFTERNOON COFFEE BREAK
Sponsored by LINE
1530 - 1545 POINT SEVEN
WHAT ADVERTISERS MUST KNOW ABOUT CROSS-PLATFORM MEASUREMENT
Old ways of media planning, there used to be limited numbers of mediums such as TV and radio. Today there are various noises in the media environment, which marketers need to cross-measure the success to secure ROI

Why Advertisers Should Adopt Cross-media Measurement into All Their Digital Campaigns
by Athirach Hutasingh, Director of [m]PLATFORM and Technology - Wavemaker Thailand
[ this session will be in Thai - translation service kit available upon request ]
1545 - 1730 POINT EIGHT
THE POWER OF CONTENT
Technology and social media allows individuals to express themselves and be superstars of their own overnight. This section will celebrate the power of influencer and the opportunity to expand business though the use of their fame

How to Do Content Marketing in 2018
by Sebastien Caudron, President - MContent APAC
[ this session will be in English - translation service kit available upon request ]

The Role of Technology in Shapping the Future of Influencer Marketing
by Matt Ware, Head of Programmatic - MediaCom APAC
[ this session will be in English - translation service kit available upon request ]

Panel discussion with national influencers and content creators
Moderator - Lalit Kanavivatchai, Head of Strategy - Mindshare Thailand
Panelists
Jirat Bawornwatana of BNK48 office
Supatnuj Sorndamrith of ThaiHealth Promotion Foundation
Chaichan Baimongkol of ก้าวคนละก้าว
[ this session will be in Thai - translation service kit available upon request ]

Summary Panel
Panelists
Sutirapan Sakkawatra - SCB
Choak Visavayodhin - Bundit Center
[ this session will be in Thai - translation service kit available upon request ]
1800 'til late NETWORKING PARTY
Sponsored by Innity

EVENT DETAILS

Dates

Tuesday, April 3, 2018

Time

09.00 – 18.00
Networking Party 18.00 ’till late

Location

Crystall Hall, 3rd Floor at The Athenee Hotel Bangkok, The Luxury Collection

PARTNERS

For more information on partner opportunities, please contact
Natcha.Porncharoen@groupm.com

For more information on conference registration, please contact
Nathtaphat.Rungniwet@groupm.com